MALAYSIA AIRPORTS BRINGS JOY TO CHILDREN THROUGH PLAY AND EXPLORATION AT KIDZANIA KUALA LUMPUR
24 October 2018
Malaysia Airports Treats Over 100 Underpriviledged Children To A Fun Day at Kidzania Kuala Lumpur, the Educational Themepark
PETALING JAYA - Malaysia Airports, under its Corporate Social Responsibility (CSR) programme, brings joy to more than 100 children through play and exploration at Kidzania Kuala Lumpur today. The children who are from the local orphanage Rumah Amal Baitul Barokah Wal Mahabbah in Kampung Giching Hilir, Sepang spent an exciting day at KidZania Kuala Lumpur, an educational themepark that is well-known for its experiencial learning activities. Kidzania Kuala Lumpur has over 100 hands-on activity and simulation stations that re-enact real-life occupations such as pilot and policeman, and work places such as hospital and bank amongst others.
According to the acting group chief executive officer of Malaysia Airports, Raja Azmi Raja Nazuddin, the organisation aims to give back to society by igniting the imagination and creativity in the young. Azmi said, "We believe that all children, regardless of their circumstances should be given the opportunity to experience and explore the opportunies available before them. As we all know, children learn best through play. This themed learning centre KidZania Kuala Lumpur has developed is truly a novel concept in encouraging learning and teaching important life skills. Apart from having a good time, allowing the children this valuable opportunity to learn what the world can offer is one way to ignite the spark in them, to fuel the flames of learning, and encourage perseverance so that they put in the hard work to reach their full potential."
Meanwhile, general manager of KidZania Kuala Lumpur, Shahrul Nizar Ahmad said the CSR programme was in-line with the edutainment centre's 6th year anniversary theme "Spreading Kindness" that runs throughout the year. "As the ultimate indoor family centre, not only does KidZania Kuala Lumpur effectively combines empowerment, fun and learning through our 100 different job-based-role-play activities, but we also emphasise on spreading kindness to everyone."
"The children from Rumah Amal Baitul Barokah Wal Mahabbah who came today had the chance to have fun while learning valuable lessons in which they can apply in their daily lives, not only when they are at a young age, but when they grow up to be adults with successful careers.” Shahrul Nizar Ahmad said that KidZania Kuala Lumpur was honoured to have contributed in the success of the CSR event, helping the children learn the true meaning of "Spreading Kindness".
Raja Azmi further added that this project is part of their Skuad Ceria - employee volunteerism programme under the Community Enrichment pillar in its CSR framework. Skuad Ceria aims to promote a caring society among Malaysia Airports employees by having them participate in its CSR programmes that bring positive impact to the community.
The Skuad Ceria team were present at the event to help create memorable experiences and make the day a magical one for the children in line with the company's mission to create joyful experiences by connecting people and businesses.
At the same time, the event also aligns with the company's Education and Youth Leadership pillar where it houses a core initiative, the organisation's school adoption programme called Beyond Borders. The main objective for championing Beyond Borders is to improve the English language proficiency levels among primary school children. To date, there are more than 30 schools nationwide that have been adopted under the programme, benefiting more than 30,000 students.
"The tagline for Beyond Borders is 'Give Them Wings and Let Them Fly' which is a good testament in demonstrating that sometimes, all that is needed is a spark to ignite dreams, and we believe this event will encouarge the children to dream big. KidZania Kuala Lumpur is also certified as a co-corricular partner with the Ministry of Education Malaysia in creating learning and teaching modules for both children and teachers with the goal to increase English literacy in schools. This is in line with our Beyond Borders objective and we are truly happy to collaborate with KidZania Kuala Lumpur for this event. We are also grateful to KidZania Kuala Lumpur for their support in waiving the entrance fees in allowing the children to experience this unforgettable occasion," Raja Azmi continued further.
As a subsidiary company of Malaysia Airports and co-sponsor of this CSR programme, Malaysia Airports (Niaga) Sdn Bhd general manager Zulhikam Ahmad said, "We are proud to be part of this CSR programe as we take this as an obligation to give back to the society. This CSR programme is one of our initiaves to celebrate the less fortunate children. With the gifts that we distributed, we hope that it would further enlighten their day and put a smile on their faces."