Kuala Lumpur, 30 October 2017 – ERAMAN, the largest duty free and travel retail brand of Malaysia Airports Holdings Bhd, gave away prizes worth more than RM330,000 to the fifty five (55) lucky winners of the ERAMAN Shopping Extravaganza - Buy & Win Contest at an exclusive prize giving ceremony held today.
“This Eraman Shopping Extravaganza - Buy & Win Contest comprises of three phases is aimed to reinforce the value add that we offer to all our loyal customers. Not only that, this contest targets to create a joyful experience and rewarding them by offering bigger and better prizes worth a million ringgit throughout the duration of this contest”, said Datuk Seri Michael Yam Kong Choy, Chairman of Malaysia Airports (Niaga) Sdn Bhd.
“I’m happy to say that, since we kicked-off this Buy & Win Contest from15 June until 14 August 2017, it has attracted more than 140,000 thousand entries with participants from Malaysia, China, India and others. The campaign has helped to push Eraman’s revenue to a whopping double-digit growth as at August 2017 vs 2016. In order to be eligible for this contest, a customer needs to spend a minimum of RM350 in a single receipt at Eraman outlets to be eligible to participate in this contest”, added Datuk Seri Michael Yam during the prize giving ceremony.
In the end, it was Mr Chin Chee Woon from Petaling Jaya, Selangor who won the grand prize of a brand new BMW 318i, Bally Bag and Petron Fuel Vouchers worth RM3,600, a reward from his total purchased of RM1,403.00 from ERAMAN Duty Free (Arrival) Emporium located at klia2. Meanwhile, Mr. Kesava Rau Letchumanan from Penang but residing in Kuala Lumpur was the winner of the grand prize - a trip to the home of Johnnie Walker in Scotland. His winning purchase of Johnnie Walker was made at Eraman Duty Free Emporium Contact Pier of KLIA.
Said an ecstatic Mr Chin upon finding out about his windfall, “At first, I didn’t believe that I have won this grand prize. I thought it was a scam. However after a while I started to realize that this is real. I believe in luck and it was certainly on my side on this occasion! I arrived from Guangzhou to Kuala Lumpur and I purchased a few items including liquor and tobacco products from Eraman Duty Free (Arrival) Emporium at klia2. I only remember I entered a contest but I didn’t expect to win anything. Now I am walking away with a luxurious car and a year’s worth of fuel by Petron!”
For Mr. Kesava Rau, “I have always been a Johnnie Walker fan and I plan to take my brother in-law to Scotland with me. He is a great person, he is always there for me and this will be my way of paying him back. What is rather amazing about my win is that it has always been my dream to visit Scotland and now my dream has come true!” said Kesava at the event.
Also present at the event were Mr Jeffrey Gan, Managing Director of Sime Darby Auto Bavaria Sdn Bhd, Mr. Alexander Carroll, Field Controller for Asia Pacific Airport of Diageo, Encik Megat Mohd Jeffri, Brand Advisor of Petron Malaysia Refining & Marketing Berhad and Encik Zulhikam Ahmad, General Manager of Malaysia Airports (Niaga) Sdn Bhd who gave away the prizes to the lucky winners.
Fifty three (53) other lucky winners were also announced, of which
• The 1st prize winner received Eraman Shopping Vouchers worth RM25,000, a Bally bag and Petron Fuel Vouchers worth RM3,000.
• The 2nd prize winner received Eraman Shopping Vouchers worth RM15,000, a Bally bag and Petron Fuel Vouchers worth RM2,400.
• The 3rd prize winner received a 4 days 3 nights stay for an ASEAN holiday package for two inclusive of flight and hotel stay worth RM5,000 and Petron Fuel Vouchers worth RM1,800.
• Fifty (50) consolation winners received Petron Fuel Vouchers worth RM450 each.
“ERAMAN is proud to have strong relationship with its brand partners and business solution providers such as Alipay who we partnered since June this year to provide an efficient payment solution at all Eraman outlets nationwide. Alipay is the world’s largest mobile and on-line payment platform provider,” said Datuk Seri Michael Yam.
“We hope with exciting marketing campaigns such as these, ERAMAN will continue to attract passengers into our stores to enjoy the variety of offerings we have and walk away with fantastic prizes after they have done their shopping. We hope we will also be able to tap into the 450 million active users from China who use Alipay to make purchases. This is our way in providing the total airport experience by means of not only rewarding our loyal customers but also providing ease via alternate payment modes to shoppers,” added Datuk Seri Michael Yam.
The second phase of the Buy & Win Contest will run from November to December 2017.
Diageo, the owners of the Johnnie Walker brand, were the campaign’s Platinum Sponsor, and offered exclusive discounts of up to 20% off on their award winning brands, including the world’s Number One Blended Scotch whisky Johnnie Walker*, Singleton of Glendullan single malt, Cîroc vodka and Tanqueray Gin. Additionally, with each purchase, shoppers stood a chance to win a trip to Scotland, for two people worth RM15,000. Travellers were also invited to taste and learn more about these amazing brands at designated Eraman Duty Free stores during the campaign period.
“At Diageo, we are committed to delighting shoppers and keeping the retail offer fresh and unique. As Platinum Sponsors, we executed the Johnnie Walker #LoveScotch campaign, with the objective of celebrating the Scotch category and encouraging shoppers to explore our wide Scotch portfolio, led by Johnnie Walker. In addition to attractive display units to showcase the campaign, we also launched a Limited Edition Johnnie Walker blend called Blender’s Batch Bourbon Cask & Rye Finish, and supported the campaign with irresistible offers. We thank all the shoppers for their participation in the contest, and congratulate the winner, Mr. Kesava Rau! We look forward to hosting him and his friend at Scotland, where they will no doubt have the opportunity to experience Johnnie Walker in a truly memorable way,” said Paulo Guludjian, Commercial Director of Diageo Global Travel.
Meanwhile, as Silver sponsor for this campaign, Puan Faridah Ali, Head of Retail Business Petron Malaysia said “Petron is excited to partner with Eraman since we believe in giving our customers more benefits and the best experiences. We will continue to give unique, innovative, and personalized services to our PMiles holders. Our heartiest congratulations to winners!”
The ERAMAN Shopping Extravaganza: Buy & Win campaign is held at all Eraman participating outlets, except Express at KLIA and klia2 and all food and beverage outlets.