KUALA LUMPUR – Malaysia Airports today launched a new initiative aimed to champion Malaysian labels and entrepreneurs.
The airport operator will be leveraging on its strategic role to provide Proudly Malaysian products and Malaysian talents the platform and channels to promote their offerings to an international audience.
Called #ProudlyMalaysian, the Campaign will be Malaysia Airports’ commercial division’s key focus for the long term. The Campaign was launched officially today in conjunction with the nation’s 59th Merdeka and 53rd Malaysia Day celebrations.
Malaysia Airports’ Senior General Manager, Commercial Services, Mohammad Nazli Abdul Aziz said, “Airports are often the first and last destination for visitors and Malaysians coming in and leaving the country. As the gatekeeper of these key entry and exit points, Malaysia Airports is well positioned to champion all-things Malaysia.”
“Within KLIA and klia2, we have a variety of brands and outlets that are Malaysians or Malaysian-owned. Some are established names locally and internationally. Even as we celebrate these well-known home-grown labels, let us not forget that there are also up and coming local names that deserve our attention and support. Many of them design and produce fabulous and uniquely Malaysian products. It is our objective to give these deserving Malaysian names the recognition they deserve.
“We want to come alongside these dynamic Malaysians, help to promote and nurture them so that they can go out and shout that they are proudly Malaysian and we can be proud of them because they are Malaysians,” added Nazli.
Under the #ProudlyMalaysian Campaign, Malaysia Airports will provide Malaysian entrepreneurs and social-preneurs the platform and opportunity to bring their products to market in the international setting of its airports. The airport operator will also offer enterprising Malaysians a platform for ideas and business exchange to further equip them for the challenges ahead.
Nazli added, “Going forward, we want to encourage Malaysian retailers at the airports to offer specially-packaged ‘#ProudlyMalaysian’ products at their outlets so that visitors can buy and appreciate Malaysian products with ease. We want Malaysian products to be easily identifiable and proudly displayed to heighten awareness and instill pride.”
To celebrate the launch, Malaysia Airports has also initiated an online #ProudlyMalaysian contest. Participants are encouraged to take photo at the Proudly Malaysian photo booths located at the Main Terminal Buildings of KLIA and klia2, hashtag #ProudlyMalaysian and upload via Twitter and/or Instagram with a caption in 140-characters or less -- ‘#ProudlyMalaysian because …’
Participants will receive discounted e-vouchers and stand the opportunity to win customized #ProudlyMalaysian prizes. Fifty-nine (59) prizes will be given away throughout the duration of the campaign to commemorate 59 years of independence.
The celebration will also see Malaysia Airports giving away 59 cash vouchers worth RM59 each to 59 lucky visitors and Malaysians during the launch, on 31 August and on 16 September.
Malaysia Airports’ inaugural #ProudlyMalaysian Campaign will run from August 29, 2016 till September 16, 2016.
About Malaysia Airports
Malaysia Airports manages and operates 39 airports in Malaysia and one international airport in Istanbul, Turkey. The 39 airports in Malaysia comprise 5 international, 16 domestic and 18 Short Take-Off and Landing Ports (STOL Ports). It also provides airport management and technical services for the development, operation, maintenance and management in overseas international airports. On November 30, 1999, Malaysia Airports became the first airport company to be listed in Asia.
KL International Airport (KLIA), its flagship airport was recently voted as the Large Airport of The Year at the CAPA Awards for Excellence in Asia Pacific Aviation 2014. KLIA was also thrice voted as the Best Airport (15-25 million passengers per annum) in the 2005 AETRA awards, 2006 ACI-ASQ awards and 2007 ACI-ASQ awards while the Low Cost Carrier Terminal (LCCT-KLIA) was named CAPA Low Cost Airport of the Year at the CAPA Aviation Awards for Excellence 2006. Malaysia Airports has also received numerous awards that acknowledged its commitment in service, community engagement, corporate responsibility and organisational excellence.
KLIA has taken a big stride in the realisation of becoming a global integrated hub by launching the Next Generation Hub concept, an initiative aiming to position the ultra-modern airport as a complete hub for all. Its klia2 terminal dedicated to low-cost carriers and the world’s largest, was opened in May 2014.
MAHB is listed on the Main Board of Bursa Malaysia Securities Berhad (“Bursa Malaysia”).
For more information on MAHB, please visit www.malaysiaairports.com.my
Issued by Corporate Communications Division, Malaysia Airports
For further information on the press release, kindly contact: -
Nik Anis Nik Zakaria (General Manager, Corporate Communications) at 019-3350272 / nikanis@malaysiaairports.com.my or Ida Rahayu Jamli at 019-2067516 or Naszrien Nasir at 017-4439431 or Shahreen Rahim at 012-9436217 or email: media@malaysiaairports.com.my / mahbmedia@gmail.com
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