SEPANG – Malaysia Airports today launched shopMYairports, Malaysia’s first travel-retail ecommerce platform which will provide airport retailers with the opportunity to expand their market beyond a brick and mortar set up at the airport and thus facilitate business recovery that was severely affected by COVID-19. It will also allow the wider public to access and purchase travel-exclusive and duty-absorbed products online and having it delivered to their homes, thus providing a more exciting shopping experience by the airport.
The launch was officiated by the Minister of Transport Malaysia, YB Datuk Seri Ir Dr Wee Ka Siong alongside the Chairman of Malaysia Airports, Dato’ Seri Diraja Dr Zambry Abd Kadir and Group Chief Executive Officer (CEO) of Malaysia Airports, Dato’ Mohd Shukrie Mohd Salleh at KL International Airport (IATA Code: KUL).
Speaking at the launch, Dato’ Mohd Shukrie shared that the introduction of the online platform is part of its wider Airports 4.0 plan under its digital transformation initiative to enhance passenger experience particularly on the retail front and as part of the airport operator’s effort in facilitating business recovery of its airport retailers who have been severely impacted by the COVID-19 pandemic.
“The launch of shopMYairports is an important step in our journey to make our airports futureready. As Malaysia’s main airport operator, we have to ensure that we remain agile and relevant while navigating within a fast-changing consumer landscape. Malaysia’s e-commerce contribution to the digital economy is expected to see a growth projection of 20% in 2020 and this means that there is significant potential growth for Malaysia Airports and our retail partners. Our aim is to see shopMYairports contribute to at least 10% of retail sales at the airports.”
Through the shopMYairports platform, the public can browse through a diverse selection of products ranging from beauty, cosmetics, fashion, electronics and food and beverage, which are offered by Malaysia Airports’ retailers including Eraman, Heinemann, Karyaneka, Nooodles, Retail One, Sama-Sama Hotel, and Sprint-Cass.
The e-commerce platform is seen a more sustainable initiative in providing much needed assistance to their retail partners as they face challenges arising from COVID-19. This is on top of other assistance programmes that Malaysia Airports has put in place to assist its partners such as deferring rental payments, extending credit terms to 120 days, extending the tenure of newly signed contracts and organising airport-wide sales to help clear inventory. During the event, Datuk Seri Ir Dr Wee Ka Siong also announced that assistance will also be provided by Malaysia Airports to airline companies the Network Reconnecting Programme (NRP). The NRP aims to facilitate the resumption of flight routes to Malaysia once borders are opened by providing additional benefits to airline partners such as a year-long discount on aeronautical charges based on passenger volume that airlines bring in.
Dato’ Mohd Shukrie added that the airport operator is fully cognisant of the difficulties faced by its partners, “Despite the aggressive cost containment measures taken by Malaysia Airports to mitigate the impact on our own business, we feel that it is important to stretch the Ringgit further in order to extend a helping hand to our partners so that we can all recover together and take advantage of any potential for future growths.”
The first phase of the shopMYairports platform will focus on domestic travellers and local, home shoppers. In the pipeline, Malaysia Airports will also introduce on-ground services such as ‘Click and Collect’, which will enable travellers to shop online and collect their purchase at designated counters in the respective airports upon arrival. Malaysia Airports is also currently working on providing concierge services that will enable purchases to be delivered directly to the gate or in-flight, direct to the shopper’s seat.
For a limited time only, shopMYairports is offering free delivery with minimum spend of RM300 for customers who wish to commence their digital airport retail experience. The platform currently accepts payment methods including debit card, Visa, Mastercard, Alipay and Union Pay and will be expanding to many other payment methods soon.
For more information on shopMYairports, visit www.shopmyairports.com.my or follow
@shopMYairports on Instagram and Facebook for more updates.